The Rise of the Micro-Influencer: What's a Micro-Influencer (and why they're the next big thing!)

May 12, 2018

 

I set out to write about micro-influencers and why they are the pot of gold at the end of the rainbow. Most influencers in the comedy space are considered micro-influencers, or those with between 10,000 and 150,000 followers.

 

This sweet spot of influencers is changing the way brands and talent work together - it's all about engagement.  

 

Engagement > Reach.

 

Don't take my word for it, marketing expert, Sarah Boyd, founder of Simply Inc put it out there very succinctly in this wonderful article for Forbes.com.

 

"Not only do re-occurring activations appear more authentic, but they also create a sense of credibility for the influencer who continues to post about a particular brand, even if the content is obviously sponsored." - Sarah Boyd.

 

It's TRUE! And it's why the comedy influencer is the next big thing.

 

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