I set out to write about micro-influencers and why they are the pot of gold at the end of the rainbow. Most influencers in the comedy space are considered micro-influencers, or those with between 10,000 and 150,000 followers.
This sweet spot of influencers is changing the way brands and talent work together - it's all about engagement.
Engagement > Reach.
Don't take my word for it, marketing expert, Sarah Boyd, founder of Simply Inc put it out there very succinctly in this wonderful article for Forbes.com.
"Not only do re-occurring activations appear more authentic, but they also create a sense of credibility for the influencer who continues to post about a particular brand, even if the content is obviously sponsored." - Sarah Boyd.
It's TRUE! And it's why the comedy influencer is the next big thing.
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